Activism

What Does A New Media Director Do?

September 9, 2010 by Kenneth

As I mentioned before, I was going to write some about what new media directors do for campaigns and groups and the like. I can’t go super-specific into campaign details, but I can write generally about what a new media person for a campaign does and can or should do. The whole thing is very detailed, so I won’t get into all of it in one post, but I’ll start here with the general info and then go into specifics about the various areas later.

There is a broad spectrum of activity covered by a new media director and it varies greatly by campaign to campaign. Here are some of the key areas that a new media director might cover (with some help from Guru Alan Rosenblatt):

*Website creation, maintenance and/or content management
*Constituent management system maintenance
*Text Message Program
*Social Networking
*Blogger Outreach
*Online Rapid Response
*Online advertising
*Research
*Staff e-mail management
*Candidate staffing at events
*E-mail list building
*Content writing/blogging
*Constituent relations management
*Online fundraising
*Graphic design

Later, I’ll talk in more detail about each of these…

George Crossley Dies

September 9, 2010 by Kenneth

People Power Hour Radio Host George Crossley died. If you don’t know much about him, Scott Maxwell has a great profile of the complex activist.

Orlando lost one of its most unique personalities.

George Crossley — the fiery radio personality who went from die-hard conservative to jailhouse convict on his way to being a champion for the downtrodden — passed away. I believe he was 69.

Details are still sketchy. But apparently last night, he collapsed at the station, 810 WEUS, where he did his show on weekday evenings. A note to employees from station owner Carl Como said: “George was described last night on his show as an ICON. I only knew him for a short period of time but I will remember him as long as I live as a man who loved what he was doing, helping others who were disadvantaged and would not stand down from a fight.”

…

Stetson Kennedy Wants to Arrest Koran-Burner

September 8, 2010 by Kenneth

Local (in my neck of the woods anyway) legend Stetson Kennedy, best known for his ground-breaking journalism exposing Ku Klux Klan members in the 1940s, is taking on the Qur’an burning church. The 93-year-old Kennedy has vowed to perform a citizen’s arrest of Pastor Terry Jones of Dove World Outreach Center on Sept. 11.

I got to meet Kennedy a few years back, and while I’m sure he doesn’t remember me, but I was struck by the stories he had to tell and the advice he had for progressive activists.

EXTRAS:

Source: Pensito Review

Action: If you are in the Gainesville area, go out and give Kennedy back-up in his quest.

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